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I finally returned after a two week road trip that took me to Boulder, Portland, Olympia, Seattle and Vancouver. It was a whirlwind tour, but well worth it. 

I was in Boulder for a few reasons. First and foremost was the Mountain Hardwear Trends Retreat. This is a great event that Paige Boucher and her team in Steamboat put on every year. Mountain Hardwear gathers a ton of journalists and other media proffessionals to discuss the biggest trends impacting the outdoor industry.  This year we discussed everything from the shifting supply chain to new media’s impact on the magazine publishing industry.

Here’s a photo of the whole crew on a hike we did between sessions in the Flatirons.

 

Media folks at teh Mountain Hardwear Trends Retreat

Media folks at the Mountain Hardwear Trends Retreat

 The next leg of my trip took me to Portland where I had back to back meetings with the folks from END, Columbia, Icebreaker, Yakima, and CRKT. Then I stopped by The Alpine Experience in Olympia before I was off to Seattle for meetings with Amazon.com and K2 Sports. After that I headed North again to Vancouver for an afternoon with Tyler at Arc’Teryx.  It’s great to be on the road getting a variety of viewpoints from all different angles in the industry. 

 

The Puget Sound via the Nisqually Basin between Olympia and Seattle

The Puget Sound via the Nisqually Basin between Olympia and Seattle

 

 

What’s the concensus? well, the economy is clearly hitting everyone, but there is definately light at the end of the tunnel. March was better that February and April has been better than March (so far). In spite of a heavy collision, the wheels have not fallen off of the bus and we seem to be rolling along.

Six months ago, financial writers were hesitant to use the “R” word, referrring to recession, now we’re just as hesitant to use the “R” word referring to recovery. However, I think we might see the faintest traces of one around the corner, at least in the outdoor market.


This Week’s BOSS

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THE B.O.S.S. REPORT. KNOW MORE. NOW.

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TOP STORIES THIS WEEK:

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o Analysis: Seizing the women’s opportunity at retail…

o OR Survey: New products main reason to attend show…

o Cannondale shifts manufacturing to Taiwan…

o Rocky Brands extends its credit facility…

o Report: Global organic cotton jumps in 2008…

o Outdoor Groups urge better backcountry management…

o OIA: Affordable Footwear Act re-introduced in Senate…

o Crocs,Inc. gets new life with credit line extension…

o Wireless Jacket lawsuit targets numerous brands…

o VF Corp. lays out retail growth plans for investors…

o Rossignol to cut workforce…

o LL Bean furloughs 150 call center workers…

o SGB announces 2009 40 Under 40 recipients…

o Other Stories include Keen, REI, Crocs, Unifi, Timberland, and many more…

 

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LINK (Subscribers Only)

Another Interesting Alliance

 

 

 

It looks like OIA has united with The Theodore Roosevelt Conservation Partnership and Outdoor Alliance, in support of responsible management of inventoried roadless areas. The group’s end goal is to sustain “the high-quality sporting and recreational opportunities provided by America’s backcountry.”

Bill Schneider over at New West has a great opinion piece about this new alliance.  We’ve been writing about potential alliances between conservation organizations for years at The BOSS Report. We’ve also been talking to Frank Hugelmeyer over at OIA about all of the common ground the Outdoor Specialty business has with the hook & bullet crowd.

Yes, there are differences – sometimes dramatic differences – of opinion.  Hunters and backpackers are referring to two totally different things when they talk about packing a Cannon into the backcountry. I personally prefer the SLR variety. But when it comes to preserving roadless wilderness, we are both in the same boat.


Interesting Partnerships

Backpacking Light issued a press release today stating that they are seeking a partnership with the Blue Ribbon Coalition, an Off Road Vehicle community group. Their goal is to “join forces in the fight for American Wilderness preservation.”

They also listed several different issues that are undergoing a “feasibility study”

  • The development of completely noiseless ORVs with zero emissions of any type, zero sound of any type, and zero fuel consumption. Jordan notes that Wikipedia provides great latitude in its definition of a vehicle, which opens up a number of possibilities for creating the alternative ORV of the future. He notes that some of the outdoor industry’s most innovative companies are developing alternative ORVs that meet Jordan’s criteria, including Inov-8, Alpacka, and Wenonah, to name a few.

  • Creation of the new niche industry of “hiker-taxiing,” by which ORV owners receive money from hikers for taking them on rapid tours of their favorite trails. The benefits to this program would include fewer blisters, faster reconnaissance, having to invest less time into personal fitness, and the opportunity to “hug” an ORVer by riding on the back of his (or her) motorbike. “There are serious risks of increasing conflict with this program, but the rewards of intimacy could lead to long-lasting partnerships. Opposites attract, and we can’t fight that,” says Jordan.

  • Being mentored by the BRC in a new partnership with EA Sports to develop a series of video games to promote hiking. “ORVers have forged incredibly successful relationships with video gaming companies, and we want a piece of that action too,” says Jordan, who won the 1982 Donkey Kong tournament at the El Dorado Casino Hotel in Reno, Nevada, and hikes a lot too. “It’s time that the hiking community is recognized for their intensity and excitement among our screen-addicted youth, but we can’t do it without those who’ve paved that road ahead of us.” Jordan will model the new game series after PlayStation’s MX World Tour, but focus less on riding motorcycles and more on doing things motorcycle people could never do, like hike through a forest of blowdowns or haul all your stuff out to an island camp at the middle of an alpine lake using just a Therm-a-Rest and some duct tape. “Hey, we have a lot to offer too. Just give us a chance to rock your XBox, OK?”

  • I get some of this partnership. I’ve had numerous conversations with hunters and ORV’ers about the common ground we share. We can all agree that we want to preserve wilderness.
    The problem comes when we try to define wilderness…

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