Beach Photos

I promised photos, so here they are…


Winter Olympics

The Sports Business Journal recently published an interesting article about NBC and their struggle to find sponsors for the 2010 Winter Olympics. In spite of the fact that the Summer Games were the most watched TV event in the history of the medium, no one is signing up. The most detail NBC will offer is that they have “several parties” lined up to advertise at the games. 

Part of NBC’s strategy is to offer the games streaming online through their many web channels. This will also be supported by advertising. NBC has decided to only offer online spots to companies who support them on television. 

The motivation behind this is clear. TV commands higher ad rates than online and they don’t want their web presence to cannabalize their network ad dollars.

I’m wondering how many potential web advertisers will be forced to walk away from any Olympic advertising because of this decision. The whole point of the web, from a marketing perspective, is that you can reach a broad audience for relatively little money.


Amazing Photos

Some very cool photos were published on BD’s website. Tommy Caldwell can pull off some amazing stuff.


NOC Comes Out of The Gorge

I just got off the phone with Tyler over at the Nantahala Outdoor Center and he filled me in on some plans they have for the comming year. It looks like they will be opening a new retail location in Gatlinburg (and no, there are currently no plans to have an airbrush t-shirt stand). Here’s a link to the their site with the news

The new store is part of a broader push which will includ a re-vamped website and a broader marketing outreach effort. The new location is scheduled to open in September and will also be LEED certified – the first of it’s kind in Eastern Tennesee. 

 

The New LEED Certified NOC Gatlinburg Store

The New LEED Certified NOC Gatlinburg Store

 

Word on the street is that NOC will be honoring Gatlinburg’s status as the city with the second most marriage chapels in the U.S. with a chapel of their own for the grand opening – Dress Code will be spray skirts and PFDs only…


Back from vacation

Lots of photos are on the way – I’ll try not to bore everyone, but I still clearly have “new Dad” syndrome.


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