Comments on: The End of SEO? http://krisversteegen.com/2009/12/16/the-end-of-seo/ my journey through the business world of outdoor recreation Tue, 16 Nov 2010 14:27:38 +0000 hourly 1 http://wordpress.com/ By: ccarterrowe http://krisversteegen.com/2009/12/16/the-end-of-seo/#comment-177 Wed, 13 Jan 2010 18:23:49 +0000 http://krisversteegen.com/?p=500#comment-177 Great point about leveraging SEO. And yes, it is only one facet of a solid marketing mix. Traditional print also did itseld no favors by sticking so long to their pay-for-content models as well. For far too long, there were endless barriers to exploring a newspaper’s Web site and in the end, I think that substantially alienated users.

However, the opportunity still exists for them to hold on to their audiences. One unfortunate blowback from SEO and online media is that syndicated content and the bevy of nameless content sites are slowly being looked upon as unreliable. Articles are often repeated, reworded and dumbed down, leaving actual news sites, under established brands, as the go-to bastion for reliable information. I think that’s an angle news sites should leverage.

It’s not too late.

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