Some interesting stats from a press release on Attributor.com:
- During a 30-day period (October 15 – November 15, 2009), 75,195 Web sites reused at least one U.S. newspaper article without a license.
- On these sites, 112,000 near-exact unlicensed copies of articles were found.
- Among the top 1,000 sites reusing the most articles, blogs represent less than 10 percent of the total.
- In addition to the 112,000 full article copies (defined as more than 80 percent of the original article and more than 125 words reused), an additional 163,173 excerpts were found (defined as less than 80 percent of original article and more than 125 words).
- Ad networks from Google and Yahoo dominate the unlicensed monetization of U.S. newspaper content. Google represents 53 percent of the total monetization with Yahoo accounting for 19 percent.
Most interesting to me is the low percentage of blogs that are copying and pasting content. “Professional” publishers sometimes treat bloggers like the prime suspect for content piracy, but maybe they should start looking at their own colleagues.
Thanks again to The Monday Note for pointing me in the right direction!
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