iAd II

This is a follow up on my previous iAd post – according to Mashable, Apple is keeping the iAd platform close to its vest, which is no big surprise. However, there is talk of minimum $1 million buy-ins for the launch. This kind of dough basically eliminates small, mid-size, and some of the larger publishers from participation. I’m not sure where this is going, but the up-and -coming web publishers who are really innovating are basically being left out in the cold.

While I do not like the idea of pricing out the small guys, there is a silver lining here. A move like this clearly shows the premium Apple is willing to charge for their platform, and anything that helps boost online ad rates is desperately needed.